Dealing with Content ID Claims on Copyright-Free Facebook and Instagram Videos

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While YouTube is still the go–to site for hosting online videos to a wide audience, self–starting entrepreneurs and large companies alike are increasingly posting their videos directly to Facebook and Instagram. And why not? Videos shared through Facebook and Instagram have the potential to go viral overnight—and Facebook’s own news feed prioritizes videos hosted on its own platform versus YouTube or other video sharing sites. So if you’re trying to get your brand, product, or voice out there, it’s important to consider more than just YouTube for your videos.

Of course, while working with new platforms means more audiences and potential viewers for your project, it also means there’s the chance for even more red tape—and one of the biggest holdups a content creator can hit is a content ID claim. This can be a confusing process for many, especially if you’ve done everything by the book and used copyright–free music for your project. That’s why we’re here to help demystify what dealing with a content ID claim on Facebook or Instagram means for you—and what you can do to address it.


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